The Federation wanted to inform their customers about the effects of the new alcohol legislation in an interesting and fun way. For this purpose, Paper Planes created a series of infographics.
Results through sketching
We started by making a series of sketches to visualize the data. Together with the project team, we fine-tuned the text to work with the layout. The sketching phase clarified the message we wanted to convey and made it possible to make informed decisions about the content and perfect it at an early stage.
The Federation of the Brewing and Soft Drinks Industry wanted the infographics to have a fresh and playful look and feel on a tight project schedule. We created a cost-effective design that we changed up slightly for each infographic. All of the infographics share the same look and feel but each one has its own touches when it comes to colors and details.
The project was a success and The Federation of the Brewing and Soft Drinks Industry was very pleased with the end result. The infographics took the social media by storm and inspired a great number of inquiries.
“The infographics Paper Planes created were fresh and the design process was speedy and to the point. Our messages got clearer and more concise through the infographics design process. I highly recommend both visualizing your message through infographics and having Paper Planes as your partner in creating them.”
The Federation of the Brewing and Soft Drinks Industry