Web Analytics

The most successful marketing stems from data-based insights. Web analytics tells you how to develop your marketing and whether it’s cost-effective.

The efficiency of marketing should always be measured. By taking full advantage of data, we minimize guessing and achieve results. As resources are always limited, it is worth focusing on the actions that produce the biggest effect.

We conduct one-time analyses (the most common ones are presented below) as well as continuous optimization. Continuous optimization is about adjusting the current and future content to achieve the best possible results. The indicators we use to follow the impact are for example the traffic from search engines, leads from website, as well as social media shares.

We create measuring plans for businesses that support their set goals and ensure that the way their web analytics is set up produces data that supports the business in decision-making.

Web analytics audit

A web analytics audit gives you a comprehensive picture of how efficient your website and digital marketing efforts are at the moment. You’ll get an explicit list of things to be fixed in order to achieve set goals.

The audit uses both technical and qualitative methods. As a result, you’ll get a concrete fix list, which supports you in improving your current site as well as planning a new site.

With the help of the audit, we can ensure that the right things are being measured on the site. We make sure that the analytics and conversion tracking setup is done in a way that gives us the clearest possible insight into how the site is performing. We also identify possible bottlenecks that relate to the site’s search engine visibility, accessibility or technical performance. We also investigate whether different sources of traffic are measured correctly and whether there is anything we can improve.

Keyword analysis

The goal of keyword analysis is to map out the keywords that relate to your business as precisely as possible.

A keyword analysis tells you what services and products your customers are searching for. It lists the search terms that get the most search volume on search engines. The right keywords will drive more traffic to your site and keep you up to date on what your customers want.

The result of the analysis is list of keywords in order of priority that can be used to support content creation, search engine optimization and advertising with Google Ads.

A thorough keyword analysis is a cornerstone of search engine optimization that helps you succeed in growing your business online.

Google Analytics and Tag Manager setup

With the right analytics setup, you can monitor the performance and ROI of marketing campaigns.

We take care of the Google Analytics setup, usually by using the Tag Manager tool. With Tag Manager adding a single snippet of code (container) to your site is enough. All the necessary scripts and pixels can be added into the container.

We can also help with goal-setting and manage everything Tag Manager related, if needed, to ensure that everything is running smoothly. However, it’s important to us that our clients own all of their data in both Google Analytics and Tag Manager.

All accounts will be created primarily under your business’ name.

Google Looker Studio and real-time dashboards

For reporting, we recommend using Google Looker Studio. It makes website data always available and shareable between all parties.

Looker Studio compiles data from different sources (like Google Ads) onto a dashboard and the data is updated in real time. The web-based Looker Studio runs on Google’s servers. Dashboards can be shared via links.

We have years of experience in building dashboards and are able to recommend the best KPI templates for different parts of your business. Typical examples include channel-specific dashboards, marketing and sales dashboards and an executive dashboards.

Looker Studio makes it easy to analyze data, because you can create visualizations by simply dragging and dropping data into different spots.

Looker Studio can be used to combine many different data sources and analyze them side by side. In addition to Google and Facebook, we can utilize data from HubSpot, Adform and Ahrefs and add all of these to the same dashboard.

If your advertising uses UTM parameters, it’s often enough just to use Google Analytics as a data source and traffic and conversion data from different channels can be combined in a single dashboard, making it easy to compare effectiveness by channel.

Need help with web analytics?

Request a quote or ask for more details about our ways of working.

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